Made in Nigeria
Often dubbed as the “business hub of Africa,” Nigeria is one of the leading countries in the African continent. However, Nigeria may not be leading when it comes to locally manufactured goods.
With a population of 200 million people, sales from locally owned business or companies would do wonders for the Nigerian economy.
But,
Convincing 200 million people that locally manufactured goods can be just as good as imported goods, can be challenging.
(Google Images)
Apart from convincing consumers, many other challenges exist when trying to elevate local goods. Such as, gaining access to the market and sometimes even having to power the plant on your own. Also with Nigeria just coming out of recession, locally owned business are in danger to face some losses.
Personally, I feel this is an issue that is unfortunately present in
other countries as well. Where residents would much rather opt
for international products, due to the belief that local products won’t be of quality.
Of course, certain Nigerian locally owned businesses are seeing a welcoming growth in consumers. Hopefully, this is a trend that keeps on growing
BBC News
“The challenge of creating successful Nigerian products.”
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